Jul 26, 2024 Jetour, Johnny Fang, Jetour X70 Plus, Jetour Dashing, Jetour Auto, Chery Holding Group
New Chinese car brand Jetour enters SA market
Jetour will launch in South Africa in September this year. Jetour Auto is a Chery sub-brand that has operated completely independently in the global market, with dedicated R&D, manufacturing facilities, sales and aftersales channels, and it will also operate independently in the South African market, with 40 dealerships across the country.
Launched by the Chery Holding Group in 2018 in response to market trends and consumer demand, Jetour Auto has in the past five years accumulated global sales of over 1,180,000 vehicles within its five product lines and has more than 1,200 partners in 60 countries worldwide.
Johnny Fang, managing director of Jetour in South Africa, says that the company is targeting monthly sales of 800 vehicles within the first year of operation, from the initial launch models - the Jetour X70 Plus and Jetour Dashing. Additional models are planned for release in the local market in 2025. Fang says local priorities will also include enhanced service quality and the availability of parts.
“Our state-of-the-art parts warehouse in Kyalami, spanning 4,000 square meters and housing up to 82,000 parts, only strengthens our commitment to customer satisfaction, providing customers with the parts needed, when they need them, with the efficiency and reliability that they demand.
“We are excited to mirror Jetour’s worldwide success in South Africa and become the top choice for travel vehicles amongst local customers,” Fangs concluded.
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