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Lebogang Gaoaketse Appointed WesBank’s Head of Marketing and Communication

May 26, 2020 Lebogang Gaoaketse, Wesbank, Head of Marketing & Communication


Lebogang Gaoaketse Appointed WesBank’s Head of Marketing and Communication

 

Lebogang Gaoaketse has been appointed as Head of Marketing and Communication for Motor at WesBank, after spending time as the bank’s Manager for Communication, Social Media, Public Relations and Consumer Education.

 

Gaoaketse joined WesBank in 2009 as part of the Learning and Development recruitment team before moving to Operations. From there he worked his way to Call Centre Operations Manager. In 2014 he joined the Marketing division within Motor under WesBank Motor CEO Ghana Msibi’s leadership, where he has occupied many roles since 2014, including Customer Experience Manager and Campaigns Specialist. “Grooming our own talent and providing opportunities for growth is very important to us. It also forms part of the FirstRand’s talent development strategy to acknowledge and uplift our people,” says Msibi. “We need to continue to grow and utilise home-grown talent and ensure that our top performers move into new and different positions as and when they become available.”

 

Gaoaketse has a B Comm degree and completed his Master of Business Administration through Regent Business School in 2018. He has an excellent track record of achievement and has won a number of awards during his career at WesBank. He has been involved in the successful implementation of many critical projects and therefore has an excellent understanding of how the bank works, and what is required for the bank to continue to succeed. He has an absolute passion for marketing and the customer, whilst also being actively involved in charity and community work.

 

“This move will see Gaoaketse focusing his efforts on helping to grow the reputation of the bank by leveraging his years of experience within the organisation. Together with his overall industry knowledge and leadership skills, and working closely with his team, we look forward to seeing how he will continue to contribute in building the WesBank brand. We have full confidence in his abilities to make a substantial impact and are extremely grateful for his continuous commitment and enthusiasm,” concludes Msibi.
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