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Kredo Mobility rewrites the rules of vehicle valuation and makes it free

Jul 18, 2025 Kredo Mobility, Kriben Reddy, Nunben Dixon, vehicle valuation


Kredo Mobility rewrites the rules of vehicle valuation and makes it free

 

In South Africa’s vehicle valuation game, from trade to retail, these numbers determine the value of every used car on the road. The whole industry has relied on one source for these figures. This monopoly has not just limited choice for dealers. It has stalled innovation, dampened growth, and tilted the playing field away from fairness for lenders, insurers, and everyday South Africans. But a seismic shift is coming.

 

“We are not against valuations. We are against the idea that one provider should dictate them all,” says Kriben Reddy, founder and CEO of Kredo Mobility. “For too long, everyone from dealers to banks have been stuck with a single reference point that often misses the mark. And that is not just inefficient. It is bad for business.”

 

Breaking from tradition - Kredo is one of the fastest-growing automotive data and tech companies in South Africa. But this is not only about speed. It is about changing the rules of the game and doing it in a way that is fair, scalable, and built for today’s market. “We did not come to the party with prettier graphs. We came to flip the buffet table. And we are doing that by making vehicle trade and retail values openly available to the market, not as a free trial or a gimmick, but to drive real transformation,” says Nunben Dixon, Head of Sales at Kredo.

 

Just as global tech platforms redefined entertainment and retail by opening up access and removing gatekeepers, Kredo is taking on the used vehicle valuation status quo. This is not disruption for its own sake. It is a deliberate move to level the playing field.

 

Any party can access Kredo’s valuation layer, with a free option now available to dealerships, complete with make, model, derivative, the unique Kredo code, and real-time 2025 market values. Even vehicles with low-volume sales are included, where most datasets fall flat. The result is a high-utility, plug-and-play model that can be mapped onto existing dealer, lender, or tech systems. It can even be used as a standalone resource. This is not a watered-down demo version either. It is the real deal.

 

“For dealerships it is open source and open access with no restriction around usage or utilisation of the data. It can be used as they see fit, including adding their datasets onto ours. We have chosen to give this out because the industry needs it,” says Reddy.

 

What sets Kredo apart is not just the tech but its attitude. This is not another legacy product wrapped in new branding. Rather, it is a new architecture for an industry overdue for change. “We have built this from the ground up, and it is proprietary. We can choose to monetise it or not. That is our call,” says Dixon. “What matters is that it gives the market a credible alternative, one that is not subject to historical inertia or outdated pricing logic.”

 

And while the primary market is dealer-first, Kredo is fully aware of the downstream benefits for consumers, lenders, and platforms. In a sector where pricing opacity often leaves buyers short-changed, broader access to fair, verified values is a win for everyone. Kredo will soon be launching a direct-to-consumer offering giving consumers the same pricing transparency. “This is bigger than just rattling a competitor,” says Reddy. “We are rebuilding the foundations of vehicle commerce and giving the market a choice it has never had before. If the industry wins, we all win.”

 

Kredo’s bet is simple: the fast will eat the slow. And if that puts pressure on legacy players to relook their strategies, so be it. “There is space in the market for multiple solutions,” says Dixon. “But there is no space for complacency. What we are doing is a wake-up call.” Kredo is breaking the mould and giving the industry, not just an alternative, but something sharper in its place.

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