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Isuzu Truck South Africa maintains top spot

Jan 18, 2017 Isuzu, Trucking, Trucks, VehicleSales, Naamsa, SouthAfrica, HeavyDuty


For the last ten years since its inception, Isuzu Truck South Africa has been focused on attaining the top Japanese OEM in South Africa position.


This goal was achieved first in 2013, when for the first time in the company’s history, over 4 000 Isuzu trucks were been sold in the South African market. “We remained focused once we achieved the Number 1 position, but we were aware that it was not going to be an easy task staying at the top” says Craig Uren, Isuzu Truck South Africa’s Director and Chief Operating Officer.


Isuzu Trucks had a solid performance at the end of 2014, exceeding the 4 000 units’ sales mark for the second year in a row and remained the leader in the cab-over-chassis and medium commercial vehicle (MCV) segment of the industry, with a market share of 12.8% of the total truck market.


The following year the company aligned strategies, expanded the business model and increased its market share by 2% to 14.9%. At the same time its share in the MCV market increased to 27%, while the share in the HCV market added four percentage points to a total share of 33%.


2016 was a trying year but despite certain challenges, Isuzu Truck South Africa held onto its position for a fourth consecutive year and ended with a 14.6% market share from the total park of 3 952 units.


With 1 971 units sold across the 19 N-Series model derivatives totalling 50% of total ITSA volume for 2016, the company claimed 23.3% of the total MCV market (8 451 units including AMH). However, in the HCV market of 5 460 units, 28.3% or 1 545 units were Isuzu’s. The EHCV segment take up the bulk of the volume (11 860 out of 27 047 units) and in this segment ITSA achieved a 3.5% share. ITSA’s share in the Bus segment was 1.8%.


“We wish to thank our dealers and Isuzu Trucks’ Partners for their contribution to our continued success” says Hiroaki Sugawara, CEO and Managing Director of Isuzu Truck South Africa. “Achieving the Number 1 position is no mean feat and to do so for four consecutive years is commendable”.


The heavy duty manufacturer will continue to expand its business into Africa and investment in the local Dealer Network in 2017 as it aligns long-term strategies while offering Customers and Fleets the best suited truck and aftersales service for their requirements.


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