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"Gallant Gray" the automotove colour of the year 2017

Jan 09, 2017 Refinish, BodyShop, AutomotivePaint, coatings, Axalta,


Axalta announced in early January that its automotive color of the Year 2017 is Gallant Gray.

This “luxurious” colour is described as being enhanced by blue and silver flakes that produce a unique sparkle effect and dark undertones that enrich the finish, adding sophistication. The colour will be celebrated throughout the year, beginning with a variety of events during the 2017 North American International Auto Show (NAIAS) Preview Days in Detroit in the US.

“At Axalta, we monitor automotive trends and forecast how color tastes are changing in the automotive market,” said Nancy Lockhart – Axalta Global Colour Marketing Manager. “We are pleased to partner with automakers by using our coatings to give their vehicles beauty and character, and we’re confident customers will appreciate Gallant Gray.”

Axalta’s recently released 2016 Global Automotive Colour Popularity Report, which documents vehicle colour trends by geography, showed a rise in the popularity of gray shades around the world. Neutral colours have dominated the market over the last ten years. Although white and black maintained the top positions worldwide, gray is now tied with silver for third place at eleven percent. Gray leads silver in popularity in Europe (by six percent), North America (five percent), and South Korea (seven percent). Gray is most popular in Europe (17 percent), North America (16 percent), South Korea (19 percent), and India (12 percent). Axalta’s Global Automotive Colour Popularity report is in its 64th consecutive edition.

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