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Ford South Africa’s Sales for Q1 of 2025 on upward trend

May 02, 2025 Ford South Africa, Q1 sales 2025, Ryan Searle,


Ford South Africa’s Sales for Q1 of 2025 on upward trend

 

The new vehicle sales market appears to be on an upward trend in 2025 after a challenging period over the past two years, and Ford Motor Company of Southern Africa (Manufacturing) (Pty) Ltd (“Ford South Africa”) is continuing its positive sales momentum with 9.4 percent growth recorded during the first quarter of 2025 compared to the same period last year.

 

Ford sold a total of 8 274 vehicles in South Africa during the first three months of 2025, an increase of 713 units relative to the first quarter of 2024. This was based on a sustained upward trajectory carried through from last year, with 2 467 vehicles sold in January 2025, followed by 2 900 units in February and 2 907 in March. Ford South Africa achieved 6 percent share of the all-important dealer sales channel in Q1 2025.

“New vehicles sales have definitely gained momentum during the first quarter of this year, and this recovery after a couple of challenging years is a positive sign of consumer and business confidence,” says Ryan Searle, director of Sales Operations, Ford South Africa. “It is encouraging that the positive results Ford achieved last year has been maintained through the first quarter of 2025, despite the continued influx of new competitor brands and models.

 

“In addition to our compelling model range, we continue focusing on the entire ownership experience, delivering our Ford Family Promise of a comprehensive range of products and services that enhance our customers’ lives,” Searle says.

This includes value-adds such as Vehicle Pickup and Delivery for scheduled services and the Mobile Servicing option in selected major centres. Ford also offers tailor-made vehicle financing and insurance options, Optional Service Plan, Ford Protect 3-in-1 Premium Maintenance Plans, other Ford Protect plans for both new and pre-owned vehicles, standard 24/7 Roadside Assistance, an extensive range of Ford-approved accessories, and so much more – all ensuring that Ford has its customers’ needs covered, delivering ultimate peace-of-mind. 

 

The Ranger continues as Ford’s best-selling vehicle, accounting for 6 205 units sold during the first quarter of this year – 150 vehicles or 2.5 percent higher than the same period in 2024. In the monthly sales charts, Ranger followed the same positive trend as Ford’s overall volumes, climbing from 1 858 units in January to 2 168 in February and 2 179 in March. Reinforcing its status as the country’s favourite double cab bakkie, the Ranger claimed a leading 31.7 percent of the double cab segment with 5 193 units sold and an increase of 1.5 percent compared to Q1 2024. This placed it 534 units ahead of its nearest competitor for the year to date.

 

In addition to its popularity amongst new vehicle buyers, the Ranger continues to lead in the used vehicle segment too. According to AutoTrader’s latest statistics from March 2025, the Ranger was the top-selling used vehicle on the platform, with 1 753 vehicles sold for the month. Ford ranked third overall in March on this used car platform, achieving a 12 percent year-on-year growth.

 

The family-oriented Territory recorded a 3.8 percent share with 822 vehicles sold in the highly competitive compact sport utility vehicle (SUV) segment. Following the launch of the seventh-generation Mustang late last year, demand for this iconic model continues to far exceed supply. A total of 68 Mustang GT and Mustang Dark Horse models were sold during the first quarter of 2025. This year’s full allocation for the Mustang Dark Horse is completely sold out and new orders are being allocated to 2026 production.

 

Ranger exports from South Africa to more than 100 global markets remained flat for the first quarter of 2025 with 10 878 units shipped to customers around the world compared to 10 964 for the same period last year. Ford accounted for 11.2 percent of total industry exports from January to March 2025, along with a 34.5 percent share of the light commercial export volume.

 

The strategic role that Ford’s Silverton Manufacturing Plant plays within Ford’s global manufacturing network has been further strengthened with production of the first-ever Ranger Plug-in Hybrid (PHEV) commencing during March this year. This innovative new model is exclusively produced in South Africa for all global markets.

 

Production of the Ranger PHEV is pegged at approximately 200 vehicles per day, further bolstering the company’s export business – especially with the new PHEV models representing the first-ever Ranger exports from South Africa to Australia and New Zealand. The South African-built Ranger has been Europe’s best-selling pickup for the past 10 years with 43.6 percent market share, and the new Ranger PHEV is set to play a significant role in Ford’s LCV line-up in the region.
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