Dec 14, 2020 Axala, 2021 wall calendar, Olaf Adamek,
Axalta pays homage to its strong motorsport heritage with 2021 wall calendar
Axalta, a leading global supplier of liquid and powder coatings, sets pulses of motorsport fans racing with the unveiling of its 2021 wall calendar - Brilliantly Fast - created by the Refinish business in Europe, the Middle East and Africa (EMEA).
It celebrates student racing and is a fitting tribute to those professional motorsports teams that have achieved unparalleled success in 2020. Axalta has a rich motorsports heritage through its premium refinish brands Cromax, Spies Hecker and Standox. Axalta is an Official Team Supplier to the seven-time FIA Formula OneTM World Constructors’ Champions Mercedes-AMG Petronas Formula One Team and a strategic partner to TOYOTA GAZOO Racing Europe, the Monster Energy Yamaha MotoGP Team and the Hendrick Motorsports NASCAR team. The company also supports student racing across Europe as part of Axalta’s Bright Futures programme, which promotes active participation in the science, technology, engineering and math (STEM) subjects.
Each of the 12 months in Brilliantly Fast is represented by a stunning image that perfectly showcases each racing vehicle’s livery, aerodynamic shape or prowess on track. BluePoint, the Belgian Agoria Solar Team’s – a student racing team from the University of Leuven - and winning entry to the 2019 Bridgestone World Solar Challenge crossing the Australian outback, features in April, and Valentino Rossi doing a wheelie on his Yamaha YZR-M1 in the Yamaha MotoGP accompanies May. The shot of the Mercedes-AMG F1 W11 EQ Performance race car on track against a scorching orange sunset graces September.
Olaf Adamek, Axalta Refinish Brand Manager for EMEA, says, “Sports is a team effort, but this is particularly true in motorsports where much of the driver’s or rider’s success depends on the technological expertise and innovation the wider team of engineers brings to the table. We are proud to help to drive performance and to support professional motorsports and student racing teams with our Axalta technology. And so it’s fitting we celebrate those teams in a visually-stunning calendar.”
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