AUTOFORUM

Mahindra's top SA dealers

Jul 04, 2018 Mahindra, Car dealers, dealership, car sales, Dube Trade Port, assembly plant, OEM

Mahindra South Africa has honoured its best performing in Durban with an event in Durban. The automaker used the event to give dealers a look at the company’s new assembly facility, at the Dube Trade Port, located at the King Shaka airport in KZN.

Arvind Mathew, the Chief of Global Operations for Mahindra & Mahindra, addressed attendees, while the coveted prize for Dealer of the Year, went to Mahindra Montana, Mahindra Pretoria North and Mahindra Brits. These three dealers were the top performing in the categories for large, medium and small dealers respectively.

"Over the past five years, we have seen our market share grow by 4.6% per year as we added more models to our line-up and more customers joined the Mahindra family," says Rajesh Gupta, the CEO of Mahindra South Africa. "Such rapid growth can be detrimental to the brand if the dealer network does not support the growing customer base with good service quality and support so we would like to thank each dealer for his part in helping us maintain our high standards."

Mahindra took the opportunities to emphasise the importance of good service quality and support, with its special Balanced Scorecard Award. This award, handed out to dealers in the small, medium and large categories, evaluates overall dealer performance - including sales, after sales and parts availability - as well as customer sales and service satisfaction.

In the Balanced Scorecard Category, Mahindra Brits, Mahindra Goodwood and Mahindra Bloemfontein took top honours in the small, medium and large dealer categories. Mahindra Rivonia, in Johannesburg, in turn received a special award as the best performing new dealer.

"Mahindra has over 60 dealers across South Africa and offers nationwide roadside support. At the recent dealer awards, many of our dealers in smaller towns and regions, such as Heidelberg and Klerksdorp, won prizes, which proves that customers are in good hands regardless of where they live," says Pratyush Bose, head of the Mahindra South Africa After Sales division.

Winners: Mahindra Dealer Awards

Balance Score Card Sales Award

Small dealer category

1 Mahindra Heidelberg - Gold

2 Mahindra Brits - Silver

3 Mahindra Louis Trichardt - Bronze

Medium dealer category

1 Mahindra Benoni - Gold

2 Mahindra Pretoria North - Silver

3 Mahindra Witbank - Bronze

Large

1 Mahindra Montana - Gold