Best Of The Web: Honda ads will urge drivers to seek Takata airbag fixes

Mar 16, 2015 Airbags, Takata, Recalls, Honda

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According to the Automotive News website: "American Honda on Monday will launch an ad campaign urging owners to fix vehicles recalled for Takata airbag inflators at risk of exploding during a crash. Full-page ads will run in more than 120 newspapers, and 30-second radio spots will air in more than 110 regional markets, the automaker said."

"Honda will also serve customized ads to Facebook users who own recalled Honda and Acura vehicles under the campaign. Honda spokesman Chris Martin said the automaker provided data identifying owners of the recalled vehicles to be cross-referenced with Facebook data about its users to target the ads to affected owners using Facebook’s ad-targeting service."

"The ad blitz comes amid mounting scrutiny from U.S. auto safety regulators on the speed of repairs being made on the roughly 17 million vehicles in made by 10 automakers that have been recalled in the United States for suspect Takata airbags since 2008. Some 25 million vehicles have been recalled globally over that period, Reuters estimates."

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• Airbags, Takata, Recalls, Honda